Most business templates are portfolio templates with the word "corporate" written on the box. Tooliqo Biz was built the other way round: start from what a company actually needs a website to do, then build only the parts that serve it. This is a full walk through what is inside, what it does well, and where its limits are.
Who this theme is for
Tooliqo Biz is for a company that sells a service. An agency, a consultancy, a contractor, a software house, a logistics operator, a training centre. The kind of organisation where a website's job is not to look impressive but to turn a stranger into an enquiry, and an enquiry into a signed scope.
That framing changes almost every decision in the theme. A portfolio template optimises for the visual first impression. A business template has to optimise for the eleven questions a prospect asks before they contact you: what do you do, have you done it before, who will actually work on my project, how much will it cost, how long will it take, what happens if it goes wrong. Every section in Tooliqo Biz exists to answer one of those questions in the order a buyer asks them.
If you run a personal blog, a news magazine, or a photography portfolio, this is not the right theme and we would rather say so now than have you discover it after the purchase.
The homepage: eighteen sections, all optional
The homepage ships with eighteen draggable sections. Every one can be reordered, hidden or deleted from Blogger's Layout screen without touching a line of code.
- Announcement ticker — a scrolling bar for offers, news, hiring notices.
- Our Services — the core offering, with icons and short descriptions.
- Why Choose Us — differentiators, the section most templates skip.
- Stats — animated counters that arrive after the claims, not before them.
- Selected Work — a filterable case-study grid with result metrics on each card.
- Latest Projects — pulls live from a Blogger label, so it fills itself as you publish.
- How We Work — a numbered process that removes the "what happens next" anxiety.
- Industries We Serve — sector tiles for prospects scanning for their own world.
- Company Video — loads only when someone presses play.
- Meet the Team — real faces with roles and social links.
- Testimonials — a slider with client quotes.
- Partners — a continuous logo marquee.
- Trusted Worldwide — an aggregate trust statement with review counts.
- Pricing — six plan cards including monthly retainers.
- FAQ — an accordion that also emits Google FAQ structured data.
- Find Us — contact cards plus an embedded map.
- Contact CTA — one focused call to action on a full-width gradient band.
- Newsletter — for visitors not ready to talk yet.
The default order is deliberate. Pricing sits fourteenth, not second. Showing a price before you have built any credibility is one of the most reliable ways to lose a B2B enquiry, and a template that puts a pricing table near the top is optimising for the designer's screenshot rather than the client's revenue. You can of course move it — but the default is an argument, not an accident.
The section that solves a real problem: one row, then "show more"
Here is a problem every business template has and almost none solve properly. You build a services grid with four cards. The buyer adds a fifth. Now the layout has one lonely card on a second row and the page looks broken. So the buyer either deletes a service they actually offer, or lives with the gap.
Tooliqo Biz measures the first row at runtime and hides everything below it behind a Show more button. Not "hide everything after item four" — it measures the actual rendered row, so on a 1440px desktop it might show four cards, on a tablet three, and on a phone one. Resize the window and it recalculates. Expand it and the button becomes Show less, with the chevron rotating and the page scrolling back to the section heading so you never lose your place.
This applies to Services, Why Choose Us, Selected Work, Meet the Team, Pricing, Industries and Find Us. Add a seventh team member, a ninth service, a fourth pricing tier — the counter updates itself and the layout never breaks. That single behaviour is the difference between a template a buyer can grow into and one they outgrow in a month.
Six languages, and the freedom to add more
The theme ships with English, French, Spanish, Chinese, Hindi and Arabic — 198 interface strings in each. But the important part is what is not translated.
Only the fixed interface is multilingual: menus, buttons, form labels, aria descriptions, comment controls, search placeholders. Everything you write — headings, service descriptions, pricing copy, case studies — stays exactly as you typed it, in whatever language you typed it. Nothing is machine-translated on the fly, and search engines index precisely the words you wrote.
This distinction matters more than it sounds. Themes that translate section headings create a trap: the buyer renames "Our Services" to "What We Build" in Layout, and the translation layer silently overwrites it back on every page load. Tooliqo Biz separates the two categories cleanly so that can never happen.
The six languages are starting examples, not a ceiling. The language list is derived from the dictionary itself, so adding German, Turkish or Portuguese means adding one key to the dictionary — no other file, no other edit. Any string you omit falls back to English automatically. Language codes resolve intelligently too: pt-BR finds pt, ar-MA finds ar.
Right-to-left is automatic for thirteen languages including Arabic, Hebrew, Persian, Urdu and Kurdish. The page direction flips, the layout mirrors using CSS logical properties rather than hand-written RTL overrides, and numeric values are direction-isolated so a figure like +62% renders correctly inside Arabic text instead of collapsing into 62%+.
Case studies as a first-class content type
A B2B site lives or dies on proof. Tooliqo Biz treats case studies as a distinct content type with its own tooling rather than leaving you to hand-build tables in the post editor.
Four shortcodes handle it. A project facts card renders client, industry, services, duration, year, location and website into a clean grid — every field optional, with translatable labels. A results row turns a compact string like +62%|Qualified leads;-38%|Cost per acquisition into gradient KPI cards. Three narrative blocks — Challenge, Solution, Outcome — each carry their own icon and accent colour so a reader skimming on a phone can find the result in two seconds. A client pull-quote block handles the testimonial.
Write the prose, drop in the shortcodes, publish. The homepage Selected Work grid and the Latest Projects section then pull those posts automatically from their label, so publishing a case study updates three places at once.
Conversion features that most templates leave out
On screens under 860 pixels, a fixed action bar appears at the bottom of every page: call, WhatsApp, email, and a primary "Get a Quote" button. For a service business this is often the highest-converting element on the entire site, and it is missing from the overwhelming majority of Blogger themes.
The video section shows a poster image with a play button and loads nothing from YouTube until someone clicks. That is a meaningful saving — an embedded YouTube iframe costs several hundred kilobytes and a measurable chunk of main-thread time on a page most visitors will never press play on.
The FAQ accordion generates FAQPage structured data from whatever questions you write, with no configuration. Google can surface those answers directly in search results, and the questions themselves do the job of pre-handling objections before a call.
An optional AI chatbot connects to a Cloudflare Worker endpoint and can answer visitor questions, route to WhatsApp, and point at your services and quote pages. It is off by default and adds nothing to the page when disabled.
SEO and structured data
Four schema types ship built in: Organization for the site identity, WebSite with a SearchAction so Google can show a sitelinks search box, BreadcrumbList on articles, and FAQPage generated automatically wherever you use the FAQ block. Open Graph and Twitter card tags are complete, and the locale tag follows the blog's language setting.
Every image carries width and height attributes to prevent layout shift, plus lazy loading and async decoding below the fold. Headings follow a real hierarchy rather than being chosen for their font size. Internal links between sections use semantic anchors, so a buyer who deletes a widget does not leave a broken link behind.
Performance: the unglamorous work
There is no external icon font. Font Awesome would normally cost a stylesheet plus a font file; instead the seventy-odd icons the theme uses are inlined as CSS mask images, so the icon layer costs zero network requests.
The AdSense library is not loaded on page load. Five article ad slots are available, and the library loads lazily on first interaction — keeping roughly 90 KB and 150 milliseconds of main-thread work off the initial render for visitors who bounce before scrolling. If you paste no AdSense ID, nothing loads at all.
Stylesheets and scripts are minified. Third-party embeds are deferred. The translation dictionary is parsed with JSON.parse rather than evaluated as an object literal, which is measurably faster. Dark mode is a CSS variable swap with no flash of the wrong theme on load.
None of this is exotic. It is ordinary discipline applied consistently, which is exactly why most templates do not bother.
The reading experience
Articles get a table of contents, a reading-progress indicator, a distraction-free reading mode, an author box, related posts, social sharing, a favourites system, article ratings, and a back-to-top control. Search includes voice input. There is a full site archive, a latest-comments feed, an external-link redirect page, and optional copy protection.
Each of these is a switch in Layout, not a code edit. The options sections are named in plain language — "Copy Protection (ON / OFF)", "Article Rating (options)", "Mobile Action Bar" — so a non-technical owner can find them without a manual.
How you customise it
Twenty-nine Layout sections cover everything a buyer normally wants to change: logo, both menus, social links, hero text and buttons, all eighteen homepage bars, four footer columns, sidebar, ad slots, and every options panel.
For the handful of things that genuinely have to live in the code — site verification codes, an AdSense client ID, Google Analytics, custom CSS — there is a single clearly marked User Zone at the top of the file. Six numbered slots, plain-language comments, and a list of what is not there and where to find it instead. Verification tags ship commented out, so an unconfigured site never publishes placeholder metadata.
What it does not do
Honesty is more useful than a longer feature list, so: Tooliqo Biz has no shopping cart, no membership system, no booking calendar and no invoicing. It is a Blogger theme, and Blogger has no server-side logic. If you need payments or gated content, you need a different platform, and no template can change that.
The AI chatbot requires a Cloudflare Worker you set up yourself. The contact form uses Blogger's built-in form or an embedded third-party form — there is no custom form backend. And the theme will not write your content: a business site with eighteen well-built empty sections converts worse than five sections with real case studies in them.
What actually makes it different
Three things, in order of how much they matter.
First, the row-aware Show more system. It sounds small. It is the difference between a layout that survives a buyer adding a seventh service and one that quietly breaks and stays broken.
Second, the separation of interface from content in the translation layer. Most multilingual themes translate everything and create the overwrite trap described earlier. This one draws the line where it belongs.
Third, the case-study tooling. Proof is what sells B2B services, and giving proof its own structured format — facts, metrics, narrative, quote — means the buyer publishes better case studies than they would have written unaided.
Everything else — the dark mode, the reading tools, the schema, the performance work — is table stakes. Necessary, but not the reason to choose this theme over another.
Getting started
Upload the XML in Blogger's theme editor, set your blog language, and create the labels the sections read from. A demo content pack is available with case studies, company pages and cover images, so a complete working site can be up in an afternoon rather than a fortnight.
Then delete the sections you do not need. A business homepage with eight strong sections beats one with eighteen half-filled ones, and the theme is built so that removing things is as easy as adding them.
Browse the sections on this demo site, open a
to see the article tooling, or read the full
to see how a single page can carry an entire business overview.
14 Comments